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Program and Product Management

Product Management

Empowering organizations to seamlessly transition to and excel with a strategic product management mindset

Embracing a Product-Centric Approach

In today’s dynamic business environment, organizations are consistently shifting from traditional project or program management to a product-centric approach. This strategic move signifies a fundamental change in how businesses develop and deliver value, emphasizing long-term product success over short-term project completion. By adopting this mindset, companies can better meet customer needs, respond to market changes, and drive sustainable growth, enhancing their ability to innovate and stay competitive.

Enabling Your Transition to a Product-Focused Strategy

Transitioning from project or program management to a product management approach necessitates a fundamental shift in mindset, culture, and processes. At Kenway, we facilitate this transition by guiding your organization toward a product-focused strategy. We assist in cultivating a product-centric mindset, fostering a culture of cross-functional collaboration, and implementing Agile practices for real-time adjustments based on feedback to enhance product development and improvements.

Why Use Kenway to Shift to a Product Management Mindset?

Customer-Centric Approach
Product management places the customer at the center, continuously iterating and improving based on feedback and usage data. Kenway encourages teams to focus on product outcomes rather than project outputs. This shift aligns efforts toward sustained value creation and ensures products evolve in line with user expectations and market trends.
Agility and Flexibility
Embracing an Agile methodology, Kenway’s product management framework allows for ongoing adjustments and refinements, essential in a rapidly-changing market. We enhance flexibility and responsiveness by regularly reviewing and adjusting product strategies based on real-time feedback and data.
Long-Term Value Creation
Our continuous product management approach focuses on the entire product lifecycle, ensuring ongoing improvement, maintenance, and innovation. Kenway provides the necessary training and resources to build strong product management capabilities, leading to long-term value for both customers and the business.
Customer-Centric Approach
Kenway fosters cross-functional collaboration by integrating diverse business functions such as development, marketing, sales, and customer support. This unified approach aligns all product aspects toward common goals. We break down silos, promote collaboration, and establish a culture of open communication and shared objectives across departments.
Market Responsiveness
As a market-driven discipline, product management gathers and analyzes market data to inform product decisions. This proactive approach keeps companies competitive and relevant. Kenway ensures the right people, processes, and technology are in place to support the necessary adaptability required to stay aligned to the market.
Innovation and Iteration
Our continuous product management approach focuses on the entire product lifecycle, ensuring ongoing improvement, maintenance, and innovation. Kenway provides the necessary training and resources to build strong product management capabilities, leading to long-term value for both customers and the business.

  • Customer-Centric Approach

    Product management places the customer at the center, continuously iterating and improving based on feedback and usage data. Kenway encourages teams to focus on product outcomes rather than project outputs. This shift aligns efforts toward sustained value creation and ensures products evolve in line with user expectations and market trends.

  • Agility and Flexibility

    Embracing an Agile methodology, Kenway’s product management framework allows for ongoing adjustments and refinements, essential in a rapidly -changing market. We enhance flexibility and responsiveness by regularly reviewing and adjusting product strategies based on real-time feedback and data.

  • Long-Term Value Creation

    Our continuous product management approach focuses on the entire product lifecycle, ensuring ongoing improvement, maintenance, and innovation. Kenway provides the necessary training and resources to build strong product management capabilities, leading to long-term value for both customers and the business.

  • Cross-Functional Collaboration

    Kenway fosters cross-functional collaboration by integrating diverse business functions such as development, marketing, sales, and customer support. This unified approach aligns all product aspects toward common goals. We break down silos, promote collaboration, and establish a culture of open communication and shared objectives across departments.

  • Market Responsiveness

    As a market-driven discipline, product management gathers and analyzes market data to inform product decisions. This proactive approach keeps companies competitive and relevant. Kenway ensures the right people, processes, and technology are in place to support the necessary adaptability required to stay aligned to the market.

  • Innovation and Iteration

    Product management supports continuous iteration and innovation. By constantly seeking customer feedback and experimenting with new ideas, product teams can keep the product fresh and competitive. At Kenway, we establish mechanisms to continuously gather and analyze customer feedback to guide product development and improvements.
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Project and program management focus on the completion of specific tasks within a defined timeline and budget. The objective is to deliver a particular output or deliverable, and success is measured by on-time, on-budget delivery. In contrast, product management is centered around the continuous development and improvement of a product throughout its lifecycle. The primary objective is to create and sustain value for users and the business.
Brooke Nelson | Kenway Consulting
Program & Product management practice lead

Kenway’s Product Management Insights

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Frequently Asked Questions 

Product Management as a Service (PMaaS) is centered around the continuous development and improvement of a product throughout its lifecycle. The primary objective is to create and sustain value for users and the business, with success metrics revolving around customer satisfaction, product adoption, and business outcomes.
Product Management as a Service (PMaaS) is a strategic approach to managing and delivering projects that require a high level of oversight and customer-centric focus.

While a dedicated Product Owner (PO) is ideally an in-house employee to ensure long-term continuity and deep understanding of your company's vision and objectives, PMaaS can be an excellent short-term solution. If you're facing challenges in finding the right PO or need immediate expertise, PMaaS offers you access to experienced professionals who can deliver value and guidance during critical phases of your project.
Any project that needs to keep a consumer or user in mind can benefit from product management. The structured approach and strategic oversight that comes with product management can be also be beneficial to any project requiring strong execution and delivery progress.
Kenway believes in a tool-agnostic approach. Our teams can quickly ramp up in whichever tool you are currently utilizing in order to streamline workflows, prioritize features, and align development with strategic goals, all while facilitating team collaboration and efficient project management. If you are looking for a new product management tool, we are familiar with most of the industry-leading software and can conduct a detailed assessment to recommend the right tool.

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