If your company has a call center, you most likely use Interactive Voice Response (IVR) for some aspect of your contact center program. This model has been around for years in contact centers, but don’t let that fool you – when kept up-to-date and used well, IVR remains a dynamic and important part of contact […]
Thirty years ago, your company was lucky if it had reliable sales data twice a year. Fifteen years ago, you expected to learn big things from quarterly or monthly reports, likely produced in a huge binder and subsequently filed away in a giant filing cabinet. Fast-forward to today and you may have years’ worth of personalized detailed data sitting in a dashboard on your company portal available to you in real-time. You can probably track the exact path each visitor takes through your website, what device they are using to do it, and even where in the world they are at the time.
In June, I had the privilege of speaking at the DGIQ West conference, a key event for professionals focused on AI governance and data product management. As Kenway Consulting’s Data Governance Service Lead, and part of an organization named a “Pacesetter” in ALM Compass Research’s 2024 Data Governance Report, it was a great opportunity to […]
