At the beginning of this year, I had the opportunity to step into a new role at Kenway Consulting: leading our Capability Leadership organization. This team plays a pivotal role, overseeing Kenway’s practices and guiding how we articulate and deliver our value to the market. It’s not just about what we do, but also about why we do it—and how we ensure we’re meeting the needs of our clients in a way that’s both strategic and transformative.
As I was taking on this responsibility, Kenway was already amid a major evolution. We were reimagining our service offerings, redefining our approach to meet our clients’ ever-evolving needs, and finding ways to communicate our value more effectively. For those who follow our blogs, you know that Kenway grounds every decision in our guiding principles, especially the belief that we should “never rest on our laurels,” but rather, continually look forward to ensuring we maintain and enhance our strategic advantages.
To stay true to this, we spent time revisiting our core values, ensuring our “why” and “how” were solid and clear. Our purpose is, and has always been, to provide tailored consulting solutions that meet each client’s unique needs. With this foundation, we were ready to redefine “what we do” in a way that aligned with our value proposition and enhanced our commitment to providing the highest levels of quality and service.
As we embarked on this journey, a few guiding principles were essential to the process:
Kenway was built on a set of core foundational services—program and project management, business analysis, technical analysis, and quality assurance—that have driven our success. As we looked outward with our new offerings, we remained committed to training our employees in these essential skills, ensuring that we maintain unwavering delivery excellence within any service offering with which we decided to go to market.
When it came to our service offerings, we were intentional. Our priority was identifying areas where we could deliver on our promises, build upon proven successes, and remain aligned with our core value proposition. Networking remains a cornerstone of our growth strategy, helping us spread the word through meaningful and authentic relationships.
Staying technology-agnostic has always been key to Kenway’s DNA, allowing us to approach each client’s challenges without bias. However, in areas where we hold deep expertise, we didn’t want to shy away from showcasing those strengths, even as we continue to recommend only the best solutions for each client’s needs.
With these principles as our compass, we’re thrilled to unveil both our new go-to-market strategy and our newly launched website, designed to clearly showcase “What We Do” across six practice areas:
Our new website is more than a fresh design; it’s a reflection of our transformation and our commitment to clarity, quality, and continuous improvement. We invite you to explore it and see how our services, values, and team align to support businesses in unique and impactful ways.
As we look to the future, I am excited about the new ways Kenway will continue to deliver value, powered by our expertise, commitment, and focus on each client’s unique goals. Thank you for joining us on this journey, and here’s to a future built on trust, innovation, and unwavering dedication to our clients’ success.
